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Session Description

Ticketed event: $60.00
Students often have difficulty generating multiple creative ideas for design problems. “Design Heuristics” is an empirically derived and validated approach to product design ideation; our research has shown that concepts created by engineering students who used Design Heuristics were more complex, creative designs. This workshop will include a review of relevant research on idea generation and an introduction to this research-grounded creativity tool. Participants will practice using the Design Heuristics to generate concepts for design tasks and discuss ways to implement it effectively in their classrooms.

Speakers

1. Dr. Shanna R. Daly

   University of Michigan

   o Shanna Daly is an Assistant Research Scientist at the University of Michigan in Engineering Education, earning her doctorate from Purdue University’s Engineering Education program in 2008. Her research focuses on design ideation, innovation practices, and creative processes within engineering, outside of engineering, and cross disciplinarily. Her research includes an emphasis on the translation of research to practice in the form of pedagogy, curriculum development, and faculty support and programming in implementing evidence-based best practices in teaching and learning.

2. Prof. Seda McKIlligan

   University of Michigan

   o Seda Yilmaz is an Assistant Professor of Industrial Design at Iowa State University. She earned her doctorate from the University of Michigan’s Design Science Program in 2010; with her dissertation titled as ‘Design Heuristics’. Her work focuses on design cognition and creativity, cross-disciplinary design team dynamics, information processing in concept generation, and cognitive strategy changes among design domains and implementation of these strategies to pedagogical instructions.